![]() ![]() One thing is certain: "sustainability" has become the motto of many people - whether in politics or in corporate culture. Suddenly everything is sustainable and we ask ourselves: "Will everything now suddenly be all right"? "Sustainable" has obviously become a synonym for lasting, long-term, consistent and stable - or is it simply a label for an endeavour oriented towards the future? The now inflationary use of the term "sustainability" has ensured its rapid attrition and reduced the character of the original unique selling point to absurdity. And rightly so - in our opinion! Also, or precisely because we use the word "sustainability" quite often at Avaneo Hotels, it is a real concern for us to use the term with care. A few years ago, the term "sustainability" was almost named the unword of the year.
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